Latest Episode

Season 01 Episode 09
Philippe Choinière : Branding and marketing sustainable farming and business

Value adding and transformation
image, branding and events
communication and marketing
selling direct to consumer
building a community/following
leveraging passion
joint ventures collaboration

A former professional hockey player who graduated with an Economics degree, Philippe grew up on a large conventional apple farm. His love for the land combined with his refusal to accept chemical based commodity farming to be his future, he set out to build 2 sustainable brands that draws it’s ressources from the family farms and forests. The herb farm is certified organic and the Oneka Brand is in the process of getting a Bcorp certification.


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